Facebook is the largest social network in the world for a reason

With 1.09 daily active users or better yet 1.65 billion monthly active users Facebook is by far the biggest social network. It is interesting that there are 1.51 billion monthly mobile users. The reason Facebook is so popular is that it never stops evolving. Facebook came a long way since its launch in 2004. It has added newsfeed, timeline, cover photos, Facebook Messenger, and it continues to show you what you like with more and more precision. And it is all the result of constant monitoring of user’s behavior. Today, you can choose who you want to share your posts with or what content you want to avoid.

A 3D plastic representation of the Facebook logo is seen in this illustration in ZenicaWhat’s hot on Facebook in 2016?

Just like businesses cannot afford to ignore Facebook they cannot ignore its changes and new features. So far in 2016 there are 3 important things that you need to include in your marketing strategy.

Reactions – A new thing that lets users “love”, “smile”, “lol” or act “surprised” and even be “angry” or “sad”. These reactions will allow more accurate expressions for your content. Now you can understand your followers experience more accurate.

Facebook Live – After a success with video autoplay option and proven need for live streaming by new networks such as Meerkat and Periscope, we were introduced with Facebook Live. And now would be the best moment to adopt live video as part of your marketing strategy.

Sensitive algorithm – As you could witness so far Facebook is trying to serve the most relevant content in your feed. Based on time you spend viewing a post it will continue to do so. This means that as a brand you need to offer your followers content that will hold their attention.

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Why Your Business Should Not Neglect Pinterest

pinterest-to-increase-your-selling-in-ebay-businessPinterest started off as a simple visual bookmark tool in 2009. Buy the year 2012 Pinterest become the fastest growing site ever to brake the 10-million unique visitors. At the beginning users were mostly women pining crafts, home decor and appetizing food. But as Pinterest evolved through time so did the demographics of its users. Today, it is a specific catalog as well as an online community for more than 100 million monthly active users and over 50 billion pins. More than 30% of the users are men, and there is a lot more than just food and cushions out there.

How is Pinterest different form other social networks?

While other networks still focus on number of followers, Pinterest is all about engagement. It means that re-pins, comments and likes are more effective than the sole number of followers. With its new update in a form of Smart Feed, Pinterest became the most social of all social networks. Your feed is designed based on the type of boards you follow, pins you like and re-pins you post. It is all about your interests.

According to Pinterest for Business, 40 percent of Pinners discovered a new product and saved it on the platform. After discovering a fashion or home product on Pinterest, 30 percent made a purchase. At the same time nearly 25 percent have discovered and purchased health, fitness, or entertainment products thanks to Pinterest. According to Shopify research the average order value for Pinterest referral traffic is $58.95 compared to $55 for Facebook. And according to Shareaholic research around 5% of referral traffic to websites comes from Pinterest as second only to Facebook.

Now, how can you use Pinterest to boost your traffic?

Tip #1 : Make your website “pinterized”

Besides a “Follow” button, make sure you include a “pin it” option next to your products. By doing so your website visitors will be able to share your content on Pinterest with a simple click.

Tip #2: Know your audience

Do your homework and get to know the interests of your audience. What are they searching and pining on Pinterest. Explore the categories and plan your boards accordingly. Give your audience what they are looking for and they will express their pinterest in you. Just don’t make your boards all about you. You need to make boards that your ideal customers would like to follow. So feel free to re-pin other pinners

Tip #3: Keep an eye on metrics

Pinterest Analytics allows you to see what Pins and boards get the most likes, comments, and re-pins. Use those data to rebuild your strategy to better suit your audience needs. Pinterest Analytics also shows how the Pin It button is performing on your website—and whether it’s directing referral traffic or not.

You have a Twitter Business Page, Now What?

At this point, most business owners are aware of Twitter as an important piece of social media strategy. Its 310 million monthly active users send around the same number of tweets every day. Two of the most commonly used phrases in tweets are “I want” and “I need”. If you know how to monitor and recognize the wants and needs expressed on Twitter than this is the best platform for your business to connect with existing clients and gain new ones.

Twitter is considered to be the fastest news platform. The first great example of how fast news travel through Twitter was set in 2009 when the plane crashed on the Hudson River. The first photo to break the news from the scene was posted on Twitter. The Boston Marathon bombings were reported on Twitter first. There were numerous examples of the power of Twitter since it was first launched in 2006.  Twitter is the fastest way to spread the news. You do not have to be followed by millions to reach millions. Anyone on twitter can see your 140 characters message if you use relevant hashtags or a trending topic. That’s what so great about Twitter.

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But, the most important reason business should use Twitter is not the ability to send your message. It is rather the ability to listen and engage to your customers. You can find out what they like or dislike about your company, what they think about your product, what suggestions they have to improve your service. All kinds of chunks and pieces of information that will help you be more successful in your business.

What can your business do on Twitter?

Monitor and engage. For starters you can do a research and start tracking relevant hashtags and influencers of your industry. Once you know what people form your industry are tweeting about you can engage in the conversation. There are different ways to engage in the conversation. You can join the discussion with your view on the matter or provide a solution for the problem. Your networking abilities will come handy here. You can also start your own discussion just remember to include a relevant hashtag. Are you a restaurant owner and it’s #TacoTuesday?

Jump on that hashtag and show your best tacos stats! Or maybe you are a traveling agency and someone just asked what not to miss when in #Miami. Show off your expertise and help them find that secret location for the best selfie at South Beach. Don’t forget on average to send 3-5 tweets per day.

Create customer service. Twitter is ideal for customer service. If your line of business demands a service that is always at a disposal to your customers that is. And the Kissmetric survey shows that 42% of users expect a reply on Twitter with in a day. People like turning to Twitter for resolving their issues with brands since it offers instant connection, they don’t have to wait for an email reply, or look for a phone number and experience the call on hold nightmare.

Who is your target audience?

bullseyeOne of the biggest mistake marketers make is trying to be everything to everyone. Clearly defining your audience makes all the difference when you’re creating content and building your brand. Creating a content strategy without a clear understanding of your audience is a bit like setting a boat adrift without navigational tools. You’re out there and you’re taking action, but you’re not working toward a specific goal. These are the situations that marketers dread: huge amounts of time and money, without a clear potential for good ROI.

Think about the game of darts: You have to aim in order to hit the board. If you hit the board, you score. And if your aim is very good and you hit the bull’s eye, even better!

Let’s start with setting parameters and defining your audience.

Every solid audience profile starts with a fundamental understanding of who your audience is. Demographic profiles are limited in their potential to uncover motivations and buying patterns.

  • What problems does my company’s product or service solve? If you’ve been in business for any length of time, you should have some understanding of why your product or service exists. Your content should be related to that purpose, too (that means resisting the urge to share irrelevant memes just because they’re funny—if it’s not connected to your mission, it doesn’t belong in your content marketing).
  • Who do you like working with? What works well with your style? If you LOVE to go out to eat and share pictures of food maybe you should work with restaurants as your clients
  • Who will pay you?

Second; Where does this Audience spend their time?

Once you have defined your audience you must stalk them like they are the hottest Tinder date you have ever gone on. How much do you already know about your audience’s content consumption habits? For example, do they read blogs? Are they email newsletter subscribers? Do they religiously download podcasts to listen to while they work out?

What are the best ways to reach your target market and how can you write great content that achieves the goal of connecting the right people with the right message.

 

If they do read blogs or newspapers or other publications, which ones do they spend time on? If they’re looking for reviews on products similar to yours, who do they trust? As you move down this line of inquiry, a whole litany of questions and answers will open up for you.

Lastly, What Benefit of Your Product Solves Their Problem?

Getting to know your audience in real depth takes time. Creating buyer profiles that your writers and teams can refer back to is a significant effort, and the output isn’t content that can be shared with customers. But it’s well worth the time to develop this expertise. It will improve everything from your product development to your sales, and you’ll see unparalleled returns from your SEO and content marketing investments.

Always bring it back to the problem you solve for them. Are you saving clients time? Money? Why should they work with you and how can you help them solve a problem.

In conclusion, find your niche, define it, ask questions, go deeper into each vertical and conversation and tailor your message to your audience. Don’t give away your time, energy and power by spreading yourself too thin and being everything to everyone. Instead be laser focused, aim and shoot!

 

 

Instagram is perfect for branding

With so many social networks available today it is hard to choose the right one for your business. But with 400 million monthly active users and 80 million photos posted every day, Instagram should be one of your digital marketing priorities.

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Since its launch in 2010 Instagram quickly became the go-to mobile app for sharing photos and videos. It was recognized as a valuable platform and acquired by Facebook just after launching Android app. After the acquisition Instagram continued listening the needs of its users, just like Facebook does. So they rolled out video, newsfeed and promoted posts and videos. Paying attention to their users’ behavior resulted in this year’s changes of algorithm, longer videos and stories. Every time Instagram would introduce the change it would turn out to be just what users wanted.

As a business you always aim to stay on top and to quickly adapt to changes in consumer trends. As you can see Instagram does exactly that for you. You just need to adapt.

Branding is easy with Instagram!

The most important thing you need to know about Instagram is that it is not about your product but about a lifestyle. You already know that branding depends on how well you are proficient in telling a story. On Instagram there are different ways to tell the same story over and over again.

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Your story is not just to show what can be done with your product. You also need to show the human side of your business. People behind the curtain who make the magic possible. Let’s say you have a chain of stores all around the country. And one of your goals is to give your employees means to connect with each other even if on the other side of the state. Why don’t you let them take over your Instagram business account every week? They can post photos and short videos of their everyday routine. The newest Instagram stories are perfect for this. That way you can show your followers the working culture, something they cannot see every day. Congratulations, you just made a connection among your employees throughout the company and at the same time showed the world they matter.

Read more about the other ways to use Instagram in our other post.

Don’t be afraid to explore possibilities and adopt the changes.

Why Your Business Needs Social Media Marketing

With more than 2 billion active social media accounts in the rapidly evolving digital age of communication business cannot afford to ignore social media. Many businesses who already integrated social media in their marketing strategy recognized several advantages from their social media presence.

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Take control

Even if your business still doesn’t have an official social media presence chances are your business already exists on social media. How is that possible you wander? Well, it is simple. Social media is social. The core of social media are conversations. People discuss all sorts of things. Think of social media channels as local pubs where friends gather and talk about their interests, jobs, finances, favorite places and whatever comes to their minds. And just as in an offline conversation they will talk about your brand online as well. And online social media made it easier and faster to exchange information than ever before. This is why you cannot afford to ignore it or be an observer anymore. You need to take control and make yourself active in those conversations. Before Internet and social media, you could probably ignore the unsatisfied customers. They would complain and talk about it with their friend and family. If you are a big brand the effect of the friend and family circle could be irrelevant. But you cannot ignore them anymore. Now days it is not just friends and family. It will most certainly reach friends and family of their friends and family and beyond in a matter of hours. That’s how big and fast social media is. You need to react as fast if you want to keep it under control.

 

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Get directions

Social media opens you the door to bunch of metrics you can use to understand your clients and turn your prospects into regular clients. All you need to do is listen. Contrary to offline marketing strategies where you can only push your message through TV, radio, billboards and other traditional media channels, social media gives your audience a voice. They can express their opinions by commenting, liking, sharing, reposting or blogging about your products. You can track all of that, measure the results and change your marketing strategy on daily bases if necessary, to fit your target audience needs and desires. And changing your strategy in digital marketing is cost effective. Just think about how much time and money would it cost you to redesign, print and position a new billboard.

Build brand awareness

With a unique and relevant content, you can build an image of your brand and control its reputation. That is if you know your audience, their needs and patterns of behavior. If you want your content to stick out from the crowed social media lets you offer your audience to feel special. Give them special offers, promotions, when they need them. It is equally important to know where your audience expect you and in which way. Social media will show you who the influencers are and make it easy to connect with them. For example, popular bloggers in your niche can be your brand ambassadors. Offer them to be the first to try your new product and they will write about it in exchange.

A beautiful Social Butterfly is born

I am so excited to announce the birth of my digital marketing agency- EmPower Media Group! Welcome to my blog- Social Butterfly!

Just like Butterflies go through a life cycle my company has been growing and evolving for a long time. While today marks the first official blog post the truth is we have been preparing and planning for this for almost 1 year.  Our vision is to bring social media knowledge and tips to small and medium sized businesses. 

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EmPower Media Group is a digital marketing agency that offers social media consulting services. We help businesses market more effectively using the power of network marketing. We specialize in social media management, content creation, SEO and PPC advertising. Our goal is to highly engage social audiences and enhance the online presence of international brands.

EmPower Media Group is helping clients on 4 continents to unlock their potential. We can help your business to understand the power of Network Marketing and how mastering social media can change your business and your life. EmPower Media creates online strategies that target your current and potential customer community. We build, engage and influence audiences responsibly using our tool of suites. Contact us today if you need social media, digital marketing, public relations and advertising advice.

Check back weekly for updates and blog posts for tips and tricks for your business!